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KAT VON D
LINE
The success of the Kat Von D beauty line by Sephora was heavily dependent on capturing her unique characteristics in the brand. The first of three KVD products was the blotting powder case.
After studying such a special public persona up close, it became clear that the KVD brand was already in place, we simply needed to package it in a beautiful case. We immediately began searching for an authentic touch with an intimate feeling. A wax seal represents something personal and reflects such a pure form of communication. We were sold. These blotting powder cases are currently available at every Sephora store worldwide.
WHAT
Kat Von D
WHY
Branding
WHEN
April 2015
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