A booming luxury watch industry in Russia was missing a segment of the market that was desperately searching for an industrial watch with exposed elements.

We must admit, we took the design brief quite literally. The ideation phase was fascinating to say the least. The decision was made to design an aggressive and masculine watch with a simple unique feature to minimize friction between the watch and the wrist. Take a look at what we call the “suspended tension” on the back side of this watch, which ran in limited production numbers.